In our last blog, we discussed the importance that a name carries... While we still believe in the meaning "High Cotton Cattle Co." carries and are proud to represent the brand, we felt it appropriate to rebrand our operation under 4L Ranch in an effort to capture our ethos in a classic western style. Why 4L? When considering how to create a brand that matched the purpose behind High Cotton Cattle Co., family remained one of my main motivators. With the core of my mission bei

A name is more than a collection of words... It's the first representation of who you are. When we were looking at turning our family herd into a legitimate cattle operation, questions of what to call ourselves rattled around my head for weeks. As I was driving through South Tennessee one day with fields on both sides of the road, "High Cotton" by Alabama played and the very first lyric rang out. "We didn't know the times were lean, Round our house the grass was green, It did

How did a fifth generation cowboy from Montana end up in Tennessee? My grandfather, Knowles "Bud" Hendrickson, was born in the Bitterroot Valley in Montana and raised as a fourth generation cowboy. As a 16 year old, he rode his horse from Montana to Idaho to join the Army for World War II -- only to be turned around due to his age. That didn't deter him though, as he made the same trip as a 17 year old and successfully enlisted into the United States Army. After fighting thro